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From rags to riches: Business model innovation shifts in the ecosystem of the Chinese Super League

journal contribution
posted on 06.01.2020 by Shuyang Liu, James Skinner, Anna Grosman
The Chinese Super League (CSL) has witnessed unprecedented growth in recent years via evolutions in Chinese football clubs’ business models and the league environment. This paper analyses business model innovation (BMI) in the light of changing ecosystem factors via a case study of the Guangzhou Evergrande Taobao FC. It analyses the types of BMI and finds that BMI constancy and novelty are key to the club’s success. The study identifies policy and investors as the two ecosystem factors with the most significant influence on the club’s BMI. We argue that CSL clubs have unique and under-rated value capture structures, where the value is captured by their investors rather than by the clubs themselves. Being sensitive to the ecosystem is another key factor and we give guidance on how to anticipate ecosystem changes and adjust business models accordingly. This can be generalized to other organizations and industries.

History

School

  • Loughborough University London

Published in

Journal of Global Sport Management

Publisher

Taylor & Francis

Version

AM (Accepted Manuscript)

Rights holder

© Global Alliance of Marketing & Management Associations (GAMMA)

Publisher statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Global Sport Management on 26 April 2020, available online: http://www.tandfonline.com/10.1080/24704067.2020.1751675.

Acceptance date

16/12/2019

Publication date

2020-04-26

Copyright date

2020

ISSN

2470-4067

eISSN

2470-4075

Language

en

Depositor

Dr Anna Grosman. Deposit date: 26 December 2019

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