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From scene to screen: the challenges and opportunities of commercial digital platforms for HIV community outreach

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journal contribution
posted on 28.10.2016, 12:42 by Sharif Mowlabocus, Craig Haslop, Rohit Dasgupta
This article draws upon data from Reaching Out Online, a collaborative research project that explored the need for, and development of, a digital health outreach service for gay, bisexual men and men who have sex with men (MSM) in London and Brighton, United Kingdom. It identifies the challenges that commercial hook-up apps and other digitally based dating and sex services pose for conventional forms of gay men’s health promotion. It then moves to explore the opportunities that these same services offer for health promotion teams. Chiefly, the discussion highlights the potential that commercial platforms offer to peer educators in terms of reaching local cohorts of men, together with the constraints placed upon this form of outreach as a result of the commercial imperatives that underpin these digital services.

Funding

CCN+ Connected Communities Network (University of Leeds).

History

School

  • Loughborough University London

Published in

Social Media + Society

Volume

2

Issue

4

Pages

1 - 8

Citation

MOWLABOCUS, S., HASLOP, C. and DASGUPTA, R.K., 2016. From scene to screen: the challenges and opportunities of commercial digital platforms for HIV community outreach. Social Media + Society, 2 (4), pp. 1-8.

Publisher

SAGE © The Author(s)

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc/3.0/

Acceptance date

01/10/2016

Publication date

2016-10-01

Copyright date

2016

Notes

This is an Open Access Article. It is published by SAGE under the Creative Commons Attribution-NonCommerical 3.0 Licence(http://www.creativecommons.org/licenses/by-nc/3.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages(https://us.sagepub.com/en-us/nam/open-access-at-sage).

ISSN

2056-3051

eISSN

2056-3051

Language

en

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Categories

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