Future flight’s dynamic capabilities and circular economy opportunities

• Air transport and logistics are associated with economic growth, but sustainability in aviation is vital to address climate change.

• This paper examines Future Flight (FF) technology’s adoption, focusing on business dynamics, supply chains, and innovation ecosystems through the Technology-Organisation-Environment (TOE) framework and Dynamic Capabilities (DCs) theory.

• Analysis of twelve expert interviews identifies key barriers, including technological readiness, cybersecurity, financial limitations, and regulatory gaps. Conversely, drivers like design innovation, human capital, and collaboration present growth opportunities.

• Emerging business models prioritize software-driven value, niche market collaboration, and co-development. • While challenges in material design and recycling persist, integrating Circular Economy (CE) principles offers transformative potential for resource efficiency.

• The study underscores the need for businesses to strengthen dynamic capabilities, build strategic alliances, and navigate regulatory complexities.

• By providing actionable insights, it advocates a holistic approach combining regulation, public engagement, and innovation to advance a sustainable FF ecosystem.