Global media cities in transnational media networks
journal contributionposted on 2013-05-30, 11:59 authored by Michael HoylerMichael Hoyler, Allan Watson
This paper considers an alternative dimension of world city network formation, driven by transnational media corporations rather than advanced producer services. Through an empirical analysis of the office networks of leading media corporations, the paper measures the integration of global media cities into the world city network in 2011. An interlocking network model is employed to determine the connectedness of cities within media networks, and a principal components analysis used to identify six media fields that represent the locational strategies of transnational media corporations. The results highlight the regionality of global corporate media strategies, which are firmly anchored in the major home markets of North America, Europe and Japan but reach out to other world regions through strategically positioned media cities.
- Social Sciences
- Geography and Environment