Globalisation and competitive strategies of firms in traditional manufacturing sectors of the West Midlands

In the context of globalisation, the sustainability of traditional manufacturing sectors depends on the ability of firms to modernise and diversify. To remain competitive against emerging economies in high-volume and low-technology areas, firms must engage in high-value manufacturing. This paper uses theoretical underpinnings from strategic management and place-based approaches to provide a historical account of competitive strategies of traditional manufacturing firms in the West Midlands region of the UK between 2010 and 2012 where the automotive, ceramics, glass and clothing sectors are examined. The research methodology is based on critical realist philosophy, which emphasizes an in-depth understanding of firm behaviour and acknowledges sensitivity to differences in decision-making. The paper highlights the complexity of competitive behaviour, which is influenced by enabling and constraining factors. While the evidence presented in the paper is from 2010 to 2012, it emphasizes the need for a participatory, farsighted, and proactive policy approach to retain the historic industrial character of the region.