In the last decade, enthusiasm for hosting mega sport events has dampened across the world. In particular, it is a noticeable phenomenon for the International Olympic Committee (IOC) who now have suffered the ignominy of having fewer bidders. For instance, in the case of the 2024 Summer Olympic and Paralympic Games bidding process, Boston, Hamburg, Rome, and Budapest withdrew their interest to host the Olympics due to a lack of public enthusiasm (Evans, 2018). [...]
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Sport, Exercise and Health Sciences
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International Journal of Sports Marketing and Sponsorship
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