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Images of Labour: the progression and politics of party campaigning in Britain
This paper looks at the continuities and changes in the nature of
election campaigns in Britain since 1900 by focusing on the way campaigning
has changed and become more professional and marketing driven. The piece
discusses the ramifications of these developments in relation to the Labour
party's ideological response to mass communication and the role now played by
external media in the internal affairs of this organisation. The paper also seeks
to assess how campaigns have historically developed in a country with an
almost continuous, century long cycle of elections.
History
School
- Social Sciences
Department
- Communication, Media, Social and Policy Studies
Pages
68299 bytesCitation
WRING, D., 2002. Images of Labour: the progression and politics of party campaigning in Britain. Journal of Political Marketing, 1(1), June, pp. 23-38Publisher
© Haworth PressPublication date
2002Notes
This article was published in the journal, Journal of political marketing [© Haworth]. The definitive version is available at: http://www.haworthpressinc.com/web/JPOLM/.ISSN
1537-7857Language
- en