Oct14_ISJdraft_impact sourcing.pdf (882.34 kB)
Download fileImpact sourcing ventures and local communities: a frame alignment perspective
journal contribution
posted on 2015-03-06, 14:27 authored by M.S. Sandeep, M.N. RavishankarUsing qualitative methods, this paper explores how impact sourcing
(ImS) ventures frame their activities to marginalized communities. In doing so,
the paper attempts to unearth the social–psychological processes undergirding
ImS strategies. The findings highlight the difficulties faced by ImS ventures in
operationalizing their strategic intent. More specifically, the paper provides insights
into how different and diverse framings are used by ImS ventures to influence the
local community. From a strategic perspective, the paper suggests that framings
related to progress, family, material benefit and egalitarianism can help overcome
the inevitable tensions and misunderstandings with the community. Drawing on
the findings, we develop a process model that describes how competing framings
of an ImS venture and the community could eventually align. Theoretically, the pa-
per illuminates the day to day micro-processes of reality negotiation between so-
cially driven information technology – business process outsourcing businesses
and the local communities they seek to impact
History
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- Business and Economics
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- Business