posted on 2009-01-26, 11:36authored byStewart Johnstone, Andrew Dainty, Adrian Wilkinson
It has been argued that integrating tangible products with complementary through-life services into a high value ‘product-service’ [P-S] solution is increasingly central to the business strategies of traditional ‘product-dominant’ organisations. This paper explores P-S strategies in three leading organisations in the aerospace, construction and engineering industries. Specifically, the paper explores the meaning of P-S in each organisation, the rationale for P-S provision, as well as the distinctive manifestations and characteristics of P-S offerings. The paper highlights the complexities of concurrently enacting different strategies for product-service integration across different business streams. These appear disconnected from the nostrums and overly simplistic models which pervade the current solutions discourse.
History
School
Architecture, Building and Civil Engineering
Citation
JOHNSTONE, S., DAINTY, A.R.J. and WILKINSON, A., 2008. In search of ‘product-service’: evidence from aerospace, construction and engineering. Service Industries Journal, 28 (6), pp. 861-875.