R D Management - 2021 - Roberts - Innovating the product innovation process to enable co‐creation.pdf (835.5 kB)
Innovating the product innovation process to enable co-creation
journal contribution
posted on 2021-07-12, 14:06 authored by Deborah Roberts, Roger Palmer, Mathew HughesOrganizations now look beyond their boundaries to locate NPD resources among suppliers, lead users, customers, and consumers. Consumer involvement in an innovation process implies considerable changes in traditional innovation practice and management. Consumers become partners in co-creation, a form of open innovation, and not mere objects of study. However, what is little known is how managers can innovate to enable co-creation. This paper presents an in-depth, single case study of a global confectionery brand and its multinational owner. We discuss the co-creation process undertaken to innovate both the product and the innovation process itself. We propose a process for new product development and discuss changes implicit with its adoption.
History
School
- Business and Economics
Department
- Business
Published in
R&D ManagementVolume
52Issue
3Pages
484 - 497Publisher
RADMA and John Wiley & Sons LtdVersion
- VoR (Version of Record)
Rights holder
© The AuthorsPublisher statement
This is an Open Access Article. It is published by RADMA and John Wiley & Sons Ltd under the Creative Commons Attribution 4.0 International Licence (CC BY 4.0). Full details of this licence are available at: https://creativecommons.org/licenses/by/4.0/Acceptance date
2021-06-08Publication date
2021-07-12Copyright date
2021ISSN
0033-6807eISSN
1467-9310Publisher version
Language
- en
Depositor
Prof Mat Hughes. Deposit date: 14 June 2021Usage metrics
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