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Investigating individual trust in semi-virtual collaboration of multicultural and unicultural teams

journal contribution
posted on 08.04.2019, 12:53 by Xusen Cheng, Shixuan Fu, Jianshan Sun, Yajing Han, Jia Shen, Alex Zarifis
© 2016 Elsevier Ltd. All rights reserved. This study aims to investigate individual's trust development for semi-virtual collaboration teams with multicultural and unicultural background. We aim to explore whether the trust levels in multicultural and unicultural semi-virtual groups will be the same, how trust develops over time and what the corresponding factors to the trust development are. In order to answer the questions, a longitudinal case study was conducted in unicultural and multicultural teams. We have taken survey for 144 participants over three stages, as well as interviewed 64 participants. Results of the analysis of the survey data firstly show that no significant difference exists between multicultural and unicultural groups. Then, two factors, collaboration process and clear task help explain this phenomenon. However, the trust development of multicultural groups shows instability and keeps decreasing over time, while unicultural groups behave differently. We found that language, values and habitual behavior lead to the differences in these two types of groups.


The authors thank the National Natural Science Foundation of China (No. 71571045, 71490725, 71501057), Beijing Higher Education and Teaching Reform Project (No. 2015-ms080), the Fundamental Research Funds for the Central Universities in UIBE (No. 13YQ08), UIBE (XK2014203) and UIBE Undergraduate Education and Teaching Research Funds for providing funding for part of this research.



  • Business and Economics


  • Economics

Published in

Computers in Human Behavior




267 - 276


CHENG, X. ... et al., 2016. Investigating individual trust in semi-virtual collaboration of multicultural and unicultural teams. Computers in Human Behavior, 62, pp. 267 - 276.


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