Loughborough University

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Investigation of the role of mobile personalisation at large sports events

journal contribution
posted on 2015-12-21, 16:23 authored by Xu Sun, Andrew MayAndrew May, Qingfeng Wang
This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content significantly enhanced the user experience for the spectator. Design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems. The study also highlights the need for culturally sensitive methods for requirements capture, design, and data collection during experimentation.


This work was carried out as part of the Philips Research program on Lifestyle. The authors acknowledge financial support from National Natural Science Foundation of China programme (grant No. 71401085).



  • Design

Published in

International Journal of Mobile Human Computer Interaction


SUN, X., MAY, A. and WANG, Q., 2017. Investigation of the role of mobile personalisation at large sports events. International Journal of Mobile Human Computer Interaction, 9(1), pp.1-15.


© IGI Global


  • AM (Accepted Manuscript)

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This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

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