Letting go of self-transformation? lurkers’ tactics of body acceptance in and against an online support group for polycystic ovary syndrome

Research often suggests that online support groups validate their members’ experiences, but feminists and sociologists have argued that they may also embrace individualistic or biomedical perspectives. Interviews with women with polycystic ovary syndrome (PCOS), associated with weight gain, highlighted that reading other women’s painful experiences in a Facebook support group helped them to accept their bodies, but that the group was replete with unwanted weight loss advice. Making sense of these contradictions this article makes three contributions. First, the findings illustrate that the way in which online support groups validate their members’ experiences may be more subterfuge and contradictory than previously thought. Second, the observations contribute to feminist research on online body positivity, as the women articulated an ambiguous desire to let themselves be rather than sought to become either traditionally thin and beautiful or in a popular feminist spirit confidently big and beautiful. Following from this observation, the article draws on and contributes to feminist media studies discussions on post- and popular feminism, suggesting that the women articulated a barely articulable emerging structure of feeling of yearning to let go of self-transformation, which pervades official health advice, support groups and much feminist content online.