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Local or global? Approaches for new product development in low income countries

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journal contribution
posted on 2019-09-02, 15:52 authored by Timothy Whitehead, Mark EvansMark Evans, Guy A Bingham
To increase opportunity and quality of life for people living in poverty, governments and non-government organizations (NGOs) sell products to low-income countries. These are typically products that can make fundamental changes to the quality of life such as water filters and solar lighting. However, there has been limited research to support the new product development (NPD) process for this unique category of products which has led to instances of sub-optimal solutions. This paper explores the nature of design and manufacture in these countries, and the impact of local and global approaches has on product development. Empirical data has been generated through interviews with ten senior staff from NGOs; ten product users, and observations of the NPD process in Myanmar. The findings identify that the development of products undertaken in developed countries could provide can provide high-quality solutions, but at the expense of user insight and local capacity building.

History

School

  • Design

Published in

The Design Journal

Volume

22

Issue

5

Pages

707 - 723

Publisher

Taylor & Francis

Version

  • AM (Accepted Manuscript)

Rights holder

© Informa UK Limited, trading as Taylor & Francis Group

Publisher statement

This is an Accepted Manuscript of an article published by Taylor & Francis in The Design Journal on 12 July 2019, available online: http://www.tandfonline.com/10.1080/14606925.2019.1633882.

Acceptance date

2019-03-24

Publication date

2019-07-12

Copyright date

2019

ISSN

1460-6925

eISSN

1756-3062

Language

  • en

Depositor

Dr Mark Evans

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