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Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model

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journal contribution
posted on 2020-08-26, 10:36 authored by Andrei Gurca, Mehdi Bagherzadeh, Stefan Markovic, Nikolina Koporcic
Research shows that knowledge sharing and system integration are two major challenges posed by openness to business partners in complex innovation projects. However, there remains limited research on the microfoundations (i.e., actions and practices) underpinning the organizational capabilities required to address these challenges. Drawing on a case study of a pioneering electric vehicle manufacturer, we develop a multi-stage process model showing how these capabilities are developed and phased out in terms of the organizational principles (e.g., hierarchical product architecture) and actions and practices (e.g., sharing knowledge by deputing staff to/from business partners). Our study contributes to the literature by taking a microfoundations approach to unpack the ‘black box’ of organizational capabilities critical for managing complex innovation projects into actions and practices, and emphasizes the importance of firms’ internal preparedness for managing openness.

History

School

  • Business and Economics

Department

  • Business

Published in

Industrial Marketing Management

Volume

94

Pages

202-215

Publisher

Elsevier BV

Version

  • AM (Accepted Manuscript)

Rights holder

© Elsevier Inc.

Publisher statement

This paper was accepted for publication in the journal Industrial Marketing Management and the definitive published version is available at https://doi.org/10.1016/j.indmarman.2020.05.035.

Acceptance date

2020-05-28

Publication date

2020-06-18

Copyright date

2020

ISSN

0019-8501

Language

  • en

Depositor

Andrei Gurca. Deposit date: 26 August 2020

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