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Masculinities, media and the rugby mind: An analysis of stakeholder views on the relationship between rugby union, the media, masculine-influenced views on injury, and concussion

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posted on 20.09.2021, 10:57 by Keith Parry, Adam J White, Jamie Cleland, Jack Hardwicke, John Batten, Joe PigginJoe Piggin, Nathan Howarth
Rugby union, alongside other collision and contact sports, faces ever mounting pressure from increased recognition of concussive injuries and the risks they present to athletes, both in the short-term and long-term. Here, the media is a central component of increasing pressure for cultural change. This research analysed data from 524 self-selected survey respondents to examine rugby union fans’ and stakeholders’ perceptions of media portrayal of concussion and how it might influence their own perceptions. We found evidence of a complex and heterogenous relationship between perceptions of masculinity, views and attitudes toward mass media, and degree of involvement in rugby union. Specifically, partisans of the sport generally saw mass media as hostile, with coverage biased against rugby, allowing them to manufacture doubt regarding risk information, as well as maintaining involvement in the sport. We conclude that critical commentaries from the media have the ability to challenge masculinities around concussion.

History

School

  • Sport, Exercise and Health Sciences

Published in

Communication & Sport

Pages

(23)

Publisher

Sage

Version

VoR (Version of Record)

Rights holder

© The authors

Publisher statement

This is an Open Access Article. It is published by Sage under the Creative Commons Attribution 4.0 Unported Licence (CC BY). Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/

Publication date

2021-06-30

ISSN

2167-4795

eISSN

2167-4809

Language

en

Depositor

Dr Joe Piggin. Deposit date: 16 September 2021

Article number

ARTN 21674795211027292