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Measuring the performance of product introduction

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journal contribution
posted on 30.04.2009, 14:03 by N.J. Brookes, Chris Backhouse
This paper begins with a discussion of the importance of the effective performance measurement of product introduction and the difficulties inherent within that task. Criteria are then established for effective product introduction performance measures which are used to identify the most appropriate of existing performance measurement mechanisms. A case study approach of industrial organizations is used to examine whether this mechanism is employed in practice, and wider conclusions are drawn on the formation of effective measures of performance for product introduction.

History

School

  • Mechanical, Electrical and Manufacturing Engineering

Citation

BROOKES, N.J. and BACKHOUSE, C.J., 1998. Measuring the performance of product introduction. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 212(1), pp. 1-11.

Publisher

© IMechE / Professional Engineering Publishing

Version

VoR (Version of Record)

Publication date

1998

Notes

This article has been published in the journal, Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture [© PEP]. The definitive version is available at: http://dx.doi.org/10.1243/0954405981515464

ISSN

0954-4054

Language

en

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