Media discourses of low carbon housing - pre-publication.pdf (212.17 kB)
Media discourses of low carbon housing: the marginalisation of social and behavioural dimensions within the British broadsheet press
journal contributionposted on 2015-12-09, 14:43 authored by Catherine Cherry, Christina Hopfe, Brian MacGillivray, Nick Pidgeon
Decarbonising housing is a key UK government policy to mitigate climate change. Using discourse analysis, we assess how low carbon housing is portrayed within British broadsheet media. Three distinct storylines were identified. Dominating the discourse, Zero carbon housing promotes new-build, low carbon houses as offering high technology solutions to the climate problem. Retrofitting homes emphasises the need to reduce emissions within existing housing, tackling both climate change and rising fuel prices. A more marginal discourse, Sustainable living, frames low carbon houses as related to individual identities and ‘off-grid’ or greener lifestyles. Our analysis demonstrates that technical and economic paradigms dominate media discourse on low carbon housing, marginalising social and behavioural aspects.
This research was supported by a studentship from the Sustainable Places Research Institute at Cardiff University.
- Architecture, Building and Civil Engineering
Published inPublic Understanding of Science
Pages302 - 310
CitationCHERRY, C. ... et al, 2015. Media discourses of low carbon housing: the marginalisation of social and behavioural dimensions within the British broadsheet press. Public Understanding of Science, 24 (3), pp. 302 - 310.
PublisherSage / © The Authors
- AM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis is the accepted version of an article subsequently published in the journal, Public Understanding of Science [Sage / © The Authors]. The definitive version is available at: http://dx.doi.org/10.1177/0963662513512442