Mergers of complements, endogenous product differentiation and welfare
The static analysis shows that a merger among complementary input suppliers or complementary patent holders benefits the consumers and the society by reducing the input prices. We show that the effects of a merger of complements are not so straightforward in a dynamic set up with endogenous product differentiation in the final goods market. The merger of complements reduces the total input prices and increases product differentiation. However, whether it increases or decreases consumer surplus and welfare depends on the market expansion following product differentiation, the number of merged input suppliers and the intensity of competition. Hence, in a dynamic setup with endogenous product differentiation, the antitrust authorities may need to be more careful about mergers of complements. Our analysis has also relevance for vertical mergers.
Funding
Loughborough University
History
School
- Loughborough Business School
Published in
Mathematical Social SciencesVolume
126Pages
30-41Publisher
ElsevierVersion
- VoR (Version of Record)
Rights holder
© The Author(s)Publisher statement
This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).Acceptance date
2023-09-01Publication date
2023-09-15Copyright date
2023ISSN
0165-4896eISSN
1879-3118Publisher version
Language
- en