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Modeling individual trust development in computer mediated collaboration: A comparison of approaches
journal contributionposted on 09.04.2019, 10:19 by Xusen Cheng, Linda Macaulay, Alex Zarifis
This research models and investigates individual trust development over time in computer mediated collaboration. Risk, benefit, utility value, effort, power and interest are six factors that influence individual trust development. This paper introduces two new approaches, the scale balance model and the trust spider diagram, to help model and investigate individual trust development over time. A 2 year longitudinal case study is used to investigate individual trust development based on a yearlong student project. 16 student groups participated in the computer mediated collaboration. Survey data were collected at three points throughout the project year and the results are analyzed using the two approaches. Interviews were also conducted at the end of the project. In this research, interesting findings, such as some dynamic features, are revealed by using the methods. Each approach to analyzing individual trust development has its strengths and weaknesses, and using the two together has the benefit of mitigating some weaknesses and combining the strengths. Analyzing trust development over time contributes to enhance computer mediated collaboration in both theoretical research and practical application.
The authors would like to thank the National Natural Science Foundation of China (Grant No. 71101029), the SRF for ROCS of SEM, and Program for Innovative Research Team in UIBE for providing funding for part of this research.
- Business and Economics