Loughborough University
Browse

File(s) under permanent embargo

Reason: This item is currently closed access.

Osmotic strategy: Innovating at the core to inspire at the edges

journal contribution
posted on 2018-07-18, 10:41 authored by David H. Gilbert, Aaron SmithAaron Smith, Fiona Sutherland
Faced with adversity, companies often recalibrate their endeavors toward what they do best. But if what you do best hasn't been good enough, then more innovative pathways are called for. The idea that organizations need to be agile and ambidextrous in exploiting their core businesses of today, while simultaneously exploring the business of tomorrow, has been with us for many decades. This "organizational imperative" however, is easier to theorize than it is to operationalize.In this article we propose a complimentary but practical approach to overcoming the inherent tension between optimizing efficiency and building greater innovation capability. This Osmotic Strategy seeds innovation capability from the inside out, enabling firms to not only improve on current activities but also lay the foundations for a sustainable innovation ecosystem. Such an approach will enhance the long-term health of organizations. Based on empirical research, we address the organizational ambidexterity implementation challenge and set out practical interventions to underpin the strategy we present in meeting this considerable challenge.

History

School

  • Loughborough University London

Published in

Organizational Dynamics

Volume

44

Issue

3

Pages

217 - 225

Citation

GILBERT, D.H., SMITH, A.C.T. and SUTHERLAND, F., 2015. Osmotic strategy: Innovating at the core to inspire at the edges. Organizational Dynamics, 44 (3), pp. 217 - 225.

Publisher

Crown Copyright © Published by Elsevier Inc.

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

Closed access.

ISSN

0090-2616

Language

  • en

Usage metrics

    Loughborough Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC