This is a pre-copyedited, author-produced version of an article accepted for publication in Parliamentary Affairs following peer review. The version of record WARD, S. and WRING, D., 2018. Out with the old, in with the new? The media campaign. Parliamentary Affairs, 71 (Suppl. 1), pp.203-221 is available online at: https://academic.oup.com/pa/article/71/suppl_1/203/4930847 and https://doi.org/10.1093/pa/gsx057.