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pullen-et-al-2023-paralympic-cripvertising-on-the-gendered-self-representations-of-paralympic-athletes-on-social-media (1).pdf (319.84 kB)

Paralympic cripvertising: On the gendered self-representations of Paralympic athletes on social media

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journal contribution
posted on 2023-06-21, 10:58 authored by Emma PullenEmma Pullen, Laura Mora, Michael Silk
Paralympic athletes are increasingly using social media platforms such as Instagram and TikTok to (self-)represent and engage audiences in disability counter-narratives that resist dominant disability stereotypes. This is particularly the case at the intersection of gender and sexuality where social media is being harnessed to visibly reclaim gendered and sexualised disabled identities in new and diverse ways. In this article, we advance scholarship on female Paralympic athletes’ self-representational practices through an intersectional visual media analysis of the most popular female British Paralympic athletes’ Instagram pages. We capture a particular trend in Paralympic athletes’ self-representational practices, termed cripvertising, that intersects with gendered heteronormative scripts centred on neoliberal ableism, kinship normativity and consumption (‘branding’) capabilities. We discuss the contradictions and complexities of Paralympians’ self-representations and their role in relation to the subversive, pedagogical and emancipatory potential for shaping new disability media narratives, disabled (online) normativity and representational politics.

Funding

Gendered re-presentations of disability: Equality, empowerment and marginalisation in Paralympic media

Arts and Humanities Research Council

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History

School

  • Sport, Exercise and Health Sciences

Published in

New Media and Society

Publisher

SAGE Publications

Version

  • VoR (Version of Record)

Rights holder

© The authors

Publisher statement

This is an Open Access Article. It is published under the Creative Commons Attribution 4.0 International Licence (CC BY). Full details of this licence are available at: https://creativecommons.org/licenses/by/4.0

Acceptance date

2023-04-18

Publication date

2023-05-29

Copyright date

2023

ISSN

1461-4448

eISSN

1461-7315

Language

  • en

Depositor

On behalf of Emma Pullen Deposit date: 21 June 2023

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