Promoting passenger comfort and wellbeing in the air: an examination of the in-flight health advice provided by international airlines

Following recent, well-publicised, cases of airline passengers developing deep vein thromboses (DVT) and contracting infectious diseases during flights, airlines’ provision of in-flight customer health advice has come under increased scrutiny. By means of a manifest content analysis of the information that is provided in 50 international airlines’ in-flight magazines, this paper examines the nature and presentation of the health advice that is supplied and comments on the different approaches individual airlines adopt.