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Promoting stair use: single versus multiple stair-riser messages
journal contributionposted on 2011-10-13, 12:48 authored by Oliver J. Webb, Frank F. Eves
Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.
- Sport, Exercise and Health Sciences
CitationWEBB, O.J and EVES, F.F., 2005. Promoting stair use: single versus multiple stair-riser messages. American Journal of Public Health, 95 (9), pp. 1543-1544
Publisher© American Public Health Association
- AM (Accepted Manuscript)
NotesThis article is closed access. It was published in the serial, American Journal of Public Health [© American Public Health Associaton]. The definitive version is available at: http://ajph.aphapublications.org/cgi/content/short/95/9/1543