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Promoting stair use: single versus multiple stair-riser messages

journal contribution
posted on 13.10.2011, 12:48 authored by Oliver J. Webb, Frank F. Eves
Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.

History

School

  • Sport, Exercise and Health Sciences

Citation

WEBB, O.J and EVES, F.F., 2005. Promoting stair use: single versus multiple stair-riser messages. American Journal of Public Health, 95 (9), pp. 1543-1544

Publisher

© American Public Health Association

Version

AM (Accepted Manuscript)

Publication date

2005

Notes

This article is closed access. It was published in the serial, American Journal of Public Health [© American Public Health Associaton]. The definitive version is available at: http://ajph.aphapublications.org/cgi/content/short/95/9/1543

ISSN

0090-0036

Language

en

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Keywords

Exports