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Public opinion in Japan and the UK on issues of fairness and integrity in sport: implications for anti-doping policy

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journal contribution
posted on 03.04.2019, 11:16 by Barrie Houlihan, Paul DownwardPaul Downward, Y. Yamamoto, Simona Rasciute, K. Takasu
The continuing challenge of achieving compliance with the World Anti-Doping Code had led WADA to place an increasing emphasis on strengthening anti-doping values. Education was given a much higher and clearer profile in the 2015 iteration of the Code and in 2017 WADA established a working group to prepare an International Standard to prioritise values-based education. The aims of this paper are to explore the utility of the ‘spirit of sport’ as a global moral reference point, to assess the significance of cultural values for successful Code compliance and to contribute to the development of values-based education programmes. The research is based on two large-scale surveys of public opinion in Japan and the United Kingdom. The analysis of the data indicated that the general public assess the nature of an action in terms of their own experience and in terms of what is normal in their daily lives rather than in a narrow sporting context. Differences were evident not only between the two countries, but also between genders and age groups within the countries. The challenge for WADA is to appreciate the need to take careful account of the variety of moral reference points found in societies. While the Code is a universal set of regulations the way in which it should be promoted needs to be aligned with the particularities of cultural contexts.

History

School

  • Sport, Exercise and Health Sciences

Published in

International Journal of Sport Policy and Politics

Volume

12

Issue

1

Pages

1 - 24

Citation

HOULIHAN, B. ... et al, 2019. Public opinion in Japan and the UK on issues of fairness and integrity in sport: implications for anti-doping policy. International Journal of Sport Policy and Politics, 12 (1), pp.1-24.

Publisher

Taylor & Francis (Routledge)

Version

AM (Accepted Manuscript)

Rights holder

© Informa UK Limited, trading as Taylor & Francis Group

Publisher statement

This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Sport Policy and Politics on 28 July 2019, available online: http://www.tandfonline.com/10.1080/19406940.2019.1615976.

Acceptance date

25/03/2019

Publication date

2019-07-28

Copyright date

2019

ISSN

1940-6940

eISSN

1940-6959

Language

en