Public relations: the missing element in the eSport governance
Despite the enormous value public relations can yield to the eSport ecosystem in communicating and building sustainable relationships with various stakeholders, scant research emphasises the necessity for the adoption of a public relations approach in eSport. This commentary argues that the lack of a unified governance structure or an international governing body is the foremost hurdle of eSport, while a critical omission in the eSport governance discussion is how to build and sustain relationships among partners. By combining these two and viewing issues through the lens of public relations, we suggest that principles of good governance such as transparency, public communication and democratic processes, can be achieved in eSport by employing appropriate public relations strategies.
History
School
- Sport, Exercise and Health Sciences
Published in
Managing Sport and LeisureVolume
29Issue
6Pages
955-959Publisher
Taylor & FrancisVersion
- AM (Accepted Manuscript)
Rights holder
© Taylor & FrancisPublisher statement
This is an Accepted Manuscript version of the following article, accepted for publication in Managing Sport and Leisure. Kim, S., & Manoli, A. E. (2022). Public relations: the missing element in the eSport governance. Managing Sport and Leisure, 29(6), 955–959. https://doi.org/10.1080/23750472.2022.2134188. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.Acceptance date
2022-07-19Publication date
2022-10-17Copyright date
2022ISSN
2375-0472eISSN
2375-0480Publisher version
Language
- en