Loughborough University
Browse
Kim Manoli 2022_Public_Relations_eSport_governance.pdf (186.16 kB)

Public relations: the missing element in the eSport governance

Download (186.16 kB)
journal contribution
posted on 2022-10-19, 16:07 authored by Sungkyung Kim, Argyro Elisavet Manoli

Despite the enormous value public relations can yield to the eSport ecosystem in communicating and building sustainable relationships with various stakeholders, scant research emphasises the necessity for the adoption of a public relations approach in eSport. This commentary argues that the lack of a unified governance structure or an international governing body is the foremost hurdle of eSport, while a critical omission in the eSport governance discussion is how to build and sustain relationships among partners. By combining these two and viewing issues through the lens of public relations, we suggest that principles of good governance such as transparency, public communication and democratic processes, can be achieved in eSport by employing appropriate public relations strategies.

History

School

  • Sport, Exercise and Health Sciences

Published in

Managing Sport and Leisure

Publisher

Taylor & Francis

Version

  • AM (Accepted Manuscript)

Rights holder

© Taylor & Francis

Publisher statement

This is an Accepted Manuscript version of the following article, accepted for publication in Managing Sport and Leisure. Sungkyung Kim & Argyro Elisavet Manoli (2022) Public relations: the missing element in the eSport governance, Managing Sport and Leisure, DOI: 10.1080/23750472.2022.2134188. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

Acceptance date

2022-07-19

Publication date

2022-10-17

Copyright date

2022

ISSN

2375-0472

eISSN

2375-0480

Language

  • en

Depositor

Dr Elisavet Manoli. Deposit date: 19 July 2022

Usage metrics

    Loughborough Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC