Putting the 'theory' back into grounded theory: guidelines for grounded theory studies in information systems

Over the past decade, there has been increasing interest in the use of grounded theory in information systems research. Grounded theory is a qualitative research method that seeks to develop theory that is grounded in data systematically gathered and analysed. The purpose of this paper is to suggest guidelines for grounded theory studies in information systems. Our guidelines are based on a framework for theorizing in grounded theory studies that focuses on conceptualization and theory scope. Our hope is that the guidelines will help to raise the quality and aspirations of grounded theory studies in information systems.