Real-time integration of prototypes in the product development process

Purpose - The purpose of this paper is to identify the strengths and weaknesses associated with physical and virtual prototyping and propose an approach that utilises a real-time integration of both methods through an automated process. Design/methodology/approach - Following a literature review, the paper presents the results of a survey investigating the current use of prototyping. It then discusses a series of trials that were developed for the proposed tool. Findings - Physical and virtual prototypes are not competitive but rather complementary. An integrated real-time system would reduce cost and shorten the product design process. Originality/value - This paper provides recommendations on how real-time integration of both physical and virtual prototypes could potentially streamline the new product development process. © Emerald Group Publishing Limited.