File(s) under permanent embargo

Reason: This item is currently closed access.

Realizing product-market advantage in high-technology international new ventures: the mediating role of ambidextrous innovation

journal contribution
posted on 05.09.2017, 08:36 by Mathew HughesMathew Hughes, Silvia L. Martin, Robert E. Morgan, Matthew J. Robson
This study examines the pivotal role of ambidextrous innovation in the strategy-performance thesis of the export ventures of high-technology international new venture (INV) firms. To date, the literature on INVs has failed to consider ambidextrous innovation in the strategy interplay in approaching new markets overseas. Building on the resource-based view of the firm, the authors empirically examine the relationships among competitive strategy, innovation ambidexterity, positional advantage, and export venture performance. In the context of Mexican high-technology INVs, the authors find that innovation ambidexterity codetermines both marketing differentiation and cost leadership advantages, and together these link to export venture performance gains. The authors reveal that marketing differentiation and cost leadership strategies positively influence differentiation and cost advantages, respectively. They observe hybrid strategy to influence marketing differentiation advantage inversely. Moreover, marketing differentiation strategy alone is important in driving innovation ambidexterity. The study findings have important implications for research on international marketing, new venture decision making, and overseas expansion strategies.

History

School

  • Business and Economics

Department

  • Business

Published in

Journal of International Marketing

Volume

18

Issue

4

Pages

1 - 21

Citation

HUGHES, M. ... et al., 2010. Realizing product-market advantage in high-technology international new ventures: the mediating role of ambidextrous innovation. Journal of International Marketing, 18 (4), pp.1-21.

Publisher

© American Marketing Association

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2010

ISSN

1069-031X

eISSN

1547-7215

Language

en

Usage metrics

Keywords

Exports