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Regret under different auction designs: the case of English and Dutch auctions

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journal contribution
posted on 02.08.2019, 13:51 authored by Ninoslav Malekovic, Lazaros Goutas, Juliana Sutanto, Dennis Galletta
Studies have shown that users experience regret in online electronic auctions. Our study adds to the research on the antecedents of regret by examining the effects of the major types of auction design on users’ experience of regret. Towards this goal, we analyzed bidders’ experience of regret in English and Dutch auctions. Given that English and Dutch auctions are known to produce different types of bidding behavior and outcomes, we expect that the two types of auction design will also have a differential impact on experiencing regret. We report results from a lab experiment that was implemented as a self-developed mobile application for hotel room reservations. We examined the effects of the two open-bid auction types on the experience of regret, and found that users are more likely to experience regret in Dutch auctions. We point out the theoretical relevance and practical implications of our findings.

History

School

  • Business and Economics

Department

  • Business

Published in

Electronic Markets

Volume

30

Pages

151–161

Publisher

Springer

Version

VoR (Version of Record)

Rights holder

© The Authors

Acceptance date

23/06/2019

Publication date

2019-07-23

Copyright date

2020

ISSN

1019-6781

eISSN

1422-8890

Language

en

Depositor

Dr Lazaros Goutas (repository deposit)