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Religiosity and Crowdfunding - accepted version.pdf (662.49 kB)

Religious and social narratives and crowdfunding success

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posted on 2022-06-14, 10:58 authored by Ali Rama, Chunxia Jiang, Sofia Johan, Hong LiuHong Liu, Yong Mai

In this study, we explore how the religiosity and social orientation affects crowdfunding success through the lens of the moral foundation theory. Using a sample of 17,000 crowdfunding campaigns from 91 countries hosted on the LaunchGood platform over the period 2013-2020, we find that narratives expressing religious identity and social orientation increase individual contribution, attract more crowdfunders, and increase the probability of achieving fundraising goals. We also find that this positive effect is conditional to societal cultural characteristics – stronger in individualistic, masculine, long-term oriented, and indulgent societies, but weaker in high power-distance and uncertainty avoiding societies. Our findings provide new evidence for the importance of religiosity in influencing crowdfunding behavior.

History

School

  • Business and Economics

Department

  • Business

Published in

Journal of International Financial Markets, Institutions and Money

Volume

80

Publisher

Elsevier

Version

  • AM (Accepted Manuscript)

Rights holder

© Elsevier

Publisher statement

This paper was accepted for publication in the journal Journal of International Financial Markets, Institutions and Money and the definitive published version is available at https://doi.org/10.1016/j.intfin.2022.101595

Acceptance date

2022-06-01

Publication date

2022-06-06

Copyright date

2022

ISSN

1042-4431

Language

  • en

Depositor

Prof Hong Liu. Deposit date: 12 June 2022

Article number

101595

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