TEBRNovDecember2016-ReverseInnovation-ANewWorldOrderforGlobalInnovation (1).pdf (562.13 kB)
Reverse innovation: a new world order for global innovation?
journal contribution
posted on 2019-10-08, 10:00 authored by Simone CorsiSimone Corsi, Max von ZedtwitzRecognising the growing role that emerging economies play in the global innovation
landscape, the article provides a measure
for the extent of the phenomenon identifying Asia as the main source of a new threat
– and opportunity – for Western companies:
reverse innovation
History
School
- Business and Economics
Department
- Business
Published in
The European Business ReviewPublisher
The European Business ReviewVersion
- VoR (Version of Record)
Publisher statement
This paper was published in Corsi, Simone, and Max von Zedtwitz. “Reverse Innovation: A New World Order for Global Innovation?”. In: The European Business Review [online]. Viewed 08/10/2019. Available from: https://www.europeanbusinessreview.com/reverse-innovation-a-new-world-order-for-global-innovation/Publication date
2016-11-01Publisher version
Language
- en
