TEBRNovDecember2016-ReverseInnovation-ANewWorldOrderforGlobalInnovation (1).pdf (562.13 kB)
Download fileReverse innovation: a new world order for global innovation?
journal contribution
posted on 2019-10-08, 10:00 authored by Simone CorsiSimone Corsi, Max von ZedtwitzRecognising the growing role that emerging economies play in the global innovation
landscape, the article provides a measure
for the extent of the phenomenon identifying Asia as the main source of a new threat
– and opportunity – for Western companies:
reverse innovation
History
School
- Business and Economics
Department
- Business