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Reverse innovation at speres a case study in China
journal contribution
posted on 2019-10-08, 08:50 authored by Simone CorsiSimone Corsi, Alberto Di Minin, Andrea PiccalugaOVERVIEW: Reverse innovation is not always either foreseeable or explicitly pursued by Western companies operating in emerging economies. Sometimes, it arises from the initiative of the foreign subsidiary and results when products initially intended strictly for an emerging market threaten the primary market of the parent company. This has been the case for Speres, an Italian company that developed a product exclusively for the Chinese market that, surprisingly, was eventually more successful in Europe than in the market for which it was developed. The development of the product presented challenges and diffi culties to be dealt with at both the subsidiary and the corporate levels.
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School
- Business and Economics
Department
- Business
Published in
Research Technology ManagementVolume
57Issue
4Pages
28 - 34Publisher
Taylor and FrancisVersion
- VoR (Version of Record)
Publisher statement
This is an article published by Taylor & Francis in Research Technology Management on 28 Dec 2015, available online: https://doi.org/10.5437/08956308X5704215Publication date
2015-12-28Copyright date
2014ISSN
0895-6308eISSN
1930-0166Publisher version
Language
- en
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Dr Simone CorsiUsage metrics
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