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Rising up to the challenge of our rivals: unpacking the drivers and outcomes of coopetition activities

journal contribution
posted on 28.04.2021, 14:21 by Jim Crick, Dave Crick
Although a body of work surrounds the notion of coopetition (simultaneous cooperation and competition), the complexities of these inter-firm networks remain relatively under-researched. Consequently, this current study infuses resource-based theory and the relational view (alongside drawing upon the outside-in marketing perspective) to evaluate the drivers and outcomes of coopetition activities. The core method involved collecting survey data from a national-level sample of 323 American wine producers. After assessing this information for all major robustness checks, ordinary least squares regression analysis was used in the model-testing stage. The results showed that while a coopetition-oriented mindset, a competitor orientation, inter-firm trust, and competitive intensity positively impact coopetition activities (in a linear manner), there are certain moderating effects that influence these paths. Additionally, coopetition activities yielded a quadratic association with company performance. Business experience negatively affected this link, whereas, there was a positive interaction effect from industry experience. These findings, offer new evidence regarding the risks and potential rewards of coopetition, including mechanisms that decision-makers can utilize to manage these inter-firm relationships.

History

School

  • Business and Economics

Department

  • Business

Published in

Industrial Marketing Management

Publisher

Elsevier

Version

AM (Accepted Manuscript)

Publisher statement

This paper was accepted for publication in the journal Industrial Marketing Management and the definitive published version is available at [insert DOI link].

Acceptance date

27/04/2021

ISSN

0019-8501

Language

en

Depositor

Dr James M. Crick. Deposit date: 28 April 2021

Exports

Loughborough Publications

Categories

Exports