The way marketing has come to dominate modern politics was graphically underlined in 2000 with the publication of a memo to Tony Blair from chief strategist Philip Gould in which the latter wrote about ‘New’ Labour being a ‘contaminated brand’.
History
School
Social Sciences
Department
Communication, Media, Social and Policy Studies
Pages
43477 bytes
Citation
WRING, D., 2005. Selling socialism. History Today, 55 (5), pp.41-43.