journal contributionposted on 2006-06-15, 12:53 authored by Dominic WringDominic Wring
The way marketing has come to dominate modern politics was graphically underlined in 2000 with the publication of a memo to Tony Blair from chief strategist Philip Gould in which the latter wrote about ‘New’ Labour being a ‘contaminated brand’.
- Social Sciences
- Communication, Media, Social and Policy Studies
CitationWRING, D., 2005. Selling socialism. History Today, 55 (5), pp.41-43.
Publisher© History Today Ltd
NotesThis article was published in the journal, History Today [© History Today Ltd] and is available at: http://www.historytoday.com/.