posted on 2013-03-11, 11:30authored byStephan C. Henneberg, Thorsten Gruber, Peter Naude
Service networks represent an often used but less often defined construct. As part of the Industrial Marketing Management Special Issue on Services Networks we provide an overview of different ways of understanding services networks, particularly from a business marketing and a services systems perspective. We provide our own definition of services networks and introduce three different conceptual layers. These layers are used to describe the different articles in the special issue. A discussion of a tentative research agenda concludes our argument.
History
School
Business and Economics
Department
Business
Citation
HENNEBERG, S.C., GRUBER, T. and NAUDÉ, P., 2012. Services networks: concept and research agenda. Industrial Marketing Management, 42 (1), pp. 3–8.