Services Networks_Concept and Research Agenda_IMM.pdf (178.78 kB)
Services networks: concept and research agenda
journal contribution
posted on 2013-03-11, 11:30 authored by Stephan C. Henneberg, Thorsten Gruber, Peter NaudeService networks represent an often used but less often defined construct. As part of the Industrial Marketing Management Special Issue on Services Networks we provide an overview of different ways of understanding services networks, particularly from a business marketing and a services systems perspective. We provide our own definition of services networks and introduce three different conceptual layers. These layers are used to describe the different articles in the special issue. A discussion of a tentative research agenda concludes our argument.
History
School
- Business and Economics
Department
- Business
Citation
HENNEBERG, S.C., GRUBER, T. and NAUDÉ, P., 2012. Services networks: concept and research agenda. Industrial Marketing Management, 42 (1), pp. 3–8.Publisher
© Elsevier Inc.Version
- AM (Accepted Manuscript)
Publication date
2012Notes
This article was published in the journal, Industrial Marketing Management [© Elsevier Inc.] and the definitive version is available at: http://dx.doi.org/10.1016/j.indmarman.2012.11.013ISSN
0019-8501Publisher version
Language
- en