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Sport marketing’s past, present and future: an introduction to the special issue on contemporary issues in sports marketing

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journal contribution
posted on 20.10.2017, 10:46 by Argyro Elisavet ManoliArgyro Elisavet Manoli
In 2015, the global sport industry was estimated to be worth US $145 billion which accounts for over 3% of the world’s economic activity (PWC, 2011). Adding to this the total estimated worth of the blooming esport industry (reported to soon reach US $1 billion according to CNN, 2016), and the projected growth in particular markets, such as China and India, the sports industry appears to have cemented its value and potential around the world, while differentiating itself from the wider service and entertainment industries. Combining its economic impact with its socio-cultural importance in people’s lives and in local and wider communities, it is of little surprise that academics have been increasingly interested in studying the sport industry, including its particular functions and peculiarities.

History

School

  • Sport, Exercise and Health Sciences

Published in

Journal of Strategic Marketing

Volume

26

Issue

1

Citation

MANOLI, A.E., 2018. Sport marketing’s past, present and future: an introduction to the special issue on contemporary issues in sports marketing. Journal of Strategic Marketing, 26(1), pp.1-5.

Publisher

© Taylor & Francis

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

04/10/2017

Publication date

2017-11-03

Notes

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Strategic Marketing on 3 November 2017, available online: http://www.tandfonline.com/10.1080/0965254X.2018.1389492.

ISSN

0965-254X

eISSN

1466-4488

Language

en

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Keywords

Exports