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Strategy narratives and wellbeing challenges: the role of everyday self-presentation
journal contribution
posted on 2015-06-30, 13:09 authored by Chihling Liu, Debbie Keeling, Margaret K. HoggHow do consumers manage their everyday self-presentation to attain a sense of wellbeing?
Through the lens of consumption, this study contributes to understanding the link between self
and everyday interactions by identifying and developing a typology of wellbeing challenges and
how these are managed in a variety of social contexts. Fifteen phenomenological interviews
revealed a series of strategy narratives through which individuals pursue wellbeing within their
web of social encounters. These strategy narratives combine in a series of pathways that range
from harmonious (e.g., enhancement) to incongruous (e.g., concealment) in individuals’ efforts to
manage challenges to personal wellbeing. Constructing a typology from these pathways, the
research findings pose both opportunities and challenges for social marketers to promote
consumers’ positive experiences in the marketplace.
History
School
- Business and Economics
Department
- Business
Published in
Journal of Business ResearchCitation
LIU, C., KEELING, D.I. and HOGG, M.K., 2016. Strategy narratives and wellbeing challenges: the role of everyday self-presentation. Journal of Business Research, 69(1), pp.234-243.Publisher
© ElsevierVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2016Notes
This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at http://dx.doi.org/10.1016/j.jbusres.2015.07.036ISSN
0148-2963Publisher version
Language
- en