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Studies of the characteristics of brand names used in the marketing of information products and services II: Internet related services

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posted on 2005-07-28, 16:03 authored by Emma Angus, Charles Oppenheim
Studies of the characteristics of brand names used in the marketing of information products and services II: Internet related services

History

School

  • Science

Department

  • Information Science

Pages

127831 bytes

Citation

ANGUS, E. and OPPENHEIM, C., 2004. Studies of the characteristics of brand names used in the marketing of information products and services II: Internet related services. Aslib Proceedings, 56(1), pp.12-23

Publisher

Emerald / © Professor Oppenheim

Publication date

2004

ISSN

0001-253X

Language

  • en

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    Loughborough Publications

    Categories

    Keywords

    untaggedInformation and Computing Sciences not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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