angus+oppenheim.pdf (124.83 kB)
Studies of the characteristics of brand names used in the marketing of information products and services II: Internet related services
journal contribution
posted on 2005-07-28, 16:03 authored by Emma Angus, Charles OppenheimStudies of the characteristics of brand names used in the marketing of information products and services II: Internet related services
History
School
- Science
Department
- Information Science
Pages
127831 bytesCitation
ANGUS, E. and OPPENHEIM, C., 2004. Studies of the characteristics of brand names used in the marketing of information products and services II: Internet related services. Aslib Proceedings, 56(1), pp.12-23Publisher
Emerald / © Professor OppenheimPublication date
2004ISSN
0001-253XLanguage
- en
