angus+oppenheim.pdf (124.83 kB)
Download fileStudies of the characteristics of brand names used in the marketing of information products and services II: Internet related services
journal contribution
posted on 2005-07-28, 16:03 authored by Emma Angus, Charles OppenheimStudies of the characteristics of brand names used in the marketing of information products and services II: Internet related services
History
School
- Science
Department
- Information Science