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Technology adoption factors in the digitization of popular culture: Analyzing the online gambling market

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journal contribution
posted on 12.08.2019, 13:49 by Stephanie Scott, Paul Hughes, Ian HodgkinsonIan Hodgkinson, Sascha Kraus
This study explores the psychological factors that influence market diffusion of popular culture digital services. Digital service websites have been diffusing through global markets with relative ease, but the factors influencing this are not well understood. The transition from the brick and mortar services to a digital outlet represents a form of market disruption but the way that this impacts the consumer experience and the way firms engage in innovation are not fully understood, nor are the various cognitive factors driving the adoption rates. There is a need to understand cognitions that influence intent to engage, as well as the perceptions of the social environment in which the service offering occurs. Therefore, we offer an examination of different social contexts (US and UK) to explore the impact of certain attitudes and norms toward online gambling consumption. The results of study demonstrate how variations between online and offline environments impact consumer adoption and market diffusion. Additionally, the results further support the need for more studies to focus on the soft factors that influence their innovation capabilities.

History

School

  • Business and Economics

Department

  • Business

Published in

Technological Forecasting and Social Change

Volume

148

Publisher

Elsevier

Version

AM (Accepted Manuscript)

Rights holder

© Elsevier Inc.

Publisher statement

This paper was accepted for publication in the journal Technological Forecasting and Social Change and the definitive published version is available at https://doi.org/10.1016/j.techfore.2019.119717.

Acceptance date

12/08/2019

Publication date

2019-08-28

Copyright date

2019

ISSN

0040-1625

Language

en

Depositor

Prof Ian Hodgkinson

Article number

119717