The commodification of time and memory: Online communities and the dynamics of commercially produced nostalgia

Niemeyer, Katharina; Keightley, Emily

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The commodification of time and memory: Online communities and the dynamics of commercially produced nostalgia

journal contribution

posted on 2019-11-07, 13:57 authored by Katharina Niemeyer, Emily KeightleyEmily Keightley

This article addresses the lack of analysis of the specific ways in which the online environment configures the relationship between the processual dynamics of nostalgia which allow for both creative and conservative modes of identification and the commercial exploitation and commodification of the nostalgia produced and articulated in online communities. We introduce an empirical case study of one of the companies operating on Facebook as a nostalgia maker: DoYouRemember.com and consider analytical frameworks for future work on the (online) ‘nostalgia business’ and its economic and political dimensions.

Funding

Faculty of communication, Université du Québec à Montréal (UQAM, Canada)

History

School

Social Sciences and Humanities

Department

Communication and Media

Published in

New Media and Society

Volume

22

Issue

9

Pages

1639 - 1662

Publisher

SAGE Publications

Version

AM (Accepted Manuscript)

Rights holder

Publisher statement

This paper was accepted for publication in the journal New Media and Society and the definitive published version is available at https://doi.org/10.1177/1461444820914869. Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference. For permission to reuse an article, please follow our Process for Requesting Permission.