Keightley_The commodification of time Final version.pdf (378.14 kB)
The commodification of time and memory: Online communities and the dynamics of commercially produced nostalgia
journal contributionposted on 2019-11-07, 13:57 authored by Katharina Niemeyer, Emily KeightleyEmily Keightley
This article addresses the lack of analysis of the specific ways in which the online environment configures the relationship between the processual dynamics of nostalgia which allow for both creative and conservative modes of identification and the commercial exploitation and commodification of the nostalgia produced and articulated in online communities. We introduce an empirical case study of one of the companies operating on Facebook as a nostalgia maker: DoYouRemember.com and consider analytical frameworks for future work on the (online) ‘nostalgia business’ and its economic and political dimensions.
Faculty of communication, Université du Québec à Montréal (UQAM, Canada)
- Social Sciences and Humanities
- Communication and Media
Published inNew Media and Society
Pages1639 - 1662
- AM (Accepted Manuscript)
Rights holder© the authors
Publisher statementThis paper was accepted for publication in the journal New Media and Society and the definitive published version is available at https://doi.org/10.1177/1461444820914869. Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference. For permission to reuse an article, please follow our Process for Requesting Permission.