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The context sensitivity of international entrepreneurial orientation and the role of process and product innovation capabilities

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posted on 2023-10-04, 14:31 authored by Imtiaz Mostafiz, Mathew Hughes, Nazha Gali, Murali Sambasivan
Drawing on a contingency perspective of the resource-based view of the firm, we test the thesis that a relationship between international entrepreneurial orientation (IEO) and the international performance of export-manufacturing firms is context-sensitive and contingent on innovation capabilities. Using time-lagged survey data from 369 Bangladeshi export-manufacturing firms in a least-developed country (LDC) as an extreme empirical context, we predict that process and product innovation capabilities are essential to the relationship between IEO and international performance among export-manufacturing firms. We find that the effect of IEO on international performance is not positive, but the relationship becomes positive when moderated by process and product innovation capabilities. International entrepreneurial firms in an LDC succeed when they can better align IEO-driven efforts with these capabilities. Our study advances knowledge on the context sensitivity of IEO and embellishes a resource-based theory of IEO.

History

School

  • Loughborough Business School

Published in

British Journal of Management

Volume

34

Issue

4

Pages

2015-2035

Publisher

Wiley

Version

  • VoR (Version of Record)

Rights holder

© The Authors

Publisher statement

This is an Open Access Article. It is published by Wiley under the Creative Commons Attribution 4.0 International Licence (CC BY). Full details of this licence are available at: https://creativecommons.org/licenses/by/4.0/

Acceptance date

2022-10-09

Publication date

2022-11-22

Copyright date

2022

ISSN

1045-3172

eISSN

1467-8551

Language

  • en

Depositor

Prof Mat Hughes. Deposit date: 11 October 2022

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