JBR Dark Side R1 Final DC 2020 JMC 23.8.2020 ACCEPTED.pdf (498.46 kB)
The dark-side of coopetition: Influences on the paradoxical forces of cooperativeness and competitiveness across product-market strategies
journal contribution
posted on 2020-08-26, 14:28 authored by Jim Crick, Dave CrickAlthough it has been widely established that coopetition (simultaneous cooperation and competition) has a positive association with firms’ performance, researchers have largely overlooked the environmental and firm-level forces potentially affecting that relationship. Under resource-based theory and the relational view, this current study evaluates whether competitive intensity and competitive aggressiveness negatively moderate the coopetition-financial performance relationship. Through a mixed methods approach featuring New Zealand wine producers, a positive relationship existed between coopetition and financial performance supporting earlier research. However, competitive aggressiveness provided a negative moderation effect and competitive intensity had a positive moderation effect. Unique insights emerge regarding underlying issues (potential dark-sides) behind the coopetition-financial performance relationship. Competitive intensity provides an opportunity for owner-managers to select trustworthy rivals targeting complementary product-markets. However, if decision-makers cannot effectively manage competitive aggressiveness across product-market strategies, they are likely to experience certain harmful outcomes, like tensions and diluted competitive advantages.
History
School
- Business and Economics
Department
- Business
Published in
Journal of Business ResearchVolume
122Pages
226 - 240Publisher
ElsevierVersion
- AM (Accepted Manuscript)
Rights holder
© Elsevier Inc.Publisher statement
This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at https://doi.org/10.1016/j.jbusres.2020.08.065.Acceptance date
2020-08-26Publication date
2020-09-15Copyright date
2020ISSN
0148-2963Publisher version
Language
- en
Depositor
Dr James M. Crick. Deposit date: 26 August 2020Usage metrics
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