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The effectiveness of sponsorship of the F1 Singapore Grand Prix: recall and recognition

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posted on 17.11.2017, 14:36 by S.Y. Tan, Do Young PyunDo Young Pyun
The effectiveness of sponsorship of the F1 Singapore Grand Prix: recall and recognition

History

School

  • Sport, Exercise and Health Sciences

Published in

International Journal of Asian Business and Information management.

Citation

TAN, S.Y. and PYUN, D.Y., 2018. The effectiveness of sponsorship of the F1 Singapore Grand Prix: recall and recognition. International Journal of Asian Business and Information Management, 9 (1), pp. 1-12.

Publisher

© IGI Global

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

27/06/2017

Publication date

2018

Notes

This paper appears in the International Journal of Asian Business and Information Management. Copyright 2018, IGI Global, www.igi-global.com. Posted by permission of the publisher.

ISSN

1947-9638

eISSN

1947-9646

Language

en

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Keywords

Exports