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The empirical link between export entry mode diversity and export performance: a contingency- and institutional-based examination

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journal contribution
posted on 08.12.2017, 14:03 authored by Joao Oliveira, Nahid M. Yazdani, John CadoganJohn Cadogan, Ian HodgkinsonIan Hodgkinson, Lenia Tsougkou, R. Jean, Victoria StoryVictoria Story, Nathaniel Boso
This study examines, for the first time, the critical issue of whether firms ought to adopt various entry modes in their export activities, i.e. whether firms ought to carry-out greater levels of export entry mode diversity, as a route to increase export performance. Underpinned by contingency and institutional theories this research also examines the role of institutional barriers, investment uncertainty, and geographical scope as moderators of the export entry mode diversity-export performance link. Findings suggest that greater export entry mode diversity is beneficial for export performance. Furthermore, higher export entry mode diversity levels are particularly recommended for firms that operate in export environments with higher institutional barriers, and for firms that have greater levels of export geographical scope. Results concerning the moderating role of investment uncertainty on the export entry mode diversity-export performance link are modest, and vary in signal across different levels of export entry mode diversity.

History

School

  • Business and Economics

Department

  • Business

Published in

Journal of Business Research

Volume

88

Pages

505-512

Citation

OLIVEIRA, J.S. ... et al, 2017. The empirical link between export entry mode diversity and export performance: a contingency- and institutional-based examination. Journal of Business Research, 88, pp.505-512.

Publisher

© Elsevier

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

02/12/2017

Publication date

2017-12-19

Copyright date

2018

Notes

This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at https://doi.org/10.1016/j.jbusres.2017.12.001

ISSN

0148-2963

Language

en