IIMR_Comparative Affective States_R2.pdf (261.76 kB)
Download file

The impact of comparative affective states on online brand perceptions: a five-country study

Download (261.76 kB)
journal contribution
posted on 27.03.2015, 08:59 authored by Nikoletta Theofania Siamagka, George Christodoulides, Nina MichaelidouNina Michaelidou
The impact of comparative affective states on online brand perceptions: a five-country study

History

School

  • Business and Economics

Department

  • Business

Published in

International Marketing Review

Volume

32

Issue

3/4

Citation

SIAMAGKA, N.K., CHRISTODOULIDES, G. and MICHAELIDOU, N., 2015. The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review, 32(3/4), pp. 438-454.

Publisher

© Emerald

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This article is © Emerald Group Publishing and permission has been granted for this version to appear here https://dspace.lboro.ac.uk/2134/17137. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. This paper was accepted for publication in the journal International Marketing Review and the definitive published version is available at http://dx.doi.org/10.1108/IMR-10-2013-0237

ISSN

1758-6763

Language

en

Usage metrics

Keywords

Exports