The impact of comparative affective states on online brand perceptions: a five-country study
Published inInternational Marketing Review
CitationSIAMAGKA, N.K., CHRISTODOULIDES, G. and MICHAELIDOU, N., 2015. The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review, 32(3/4), pp. 438-454.
VersionAM (Accepted Manuscript)
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This paper was accepted for publication in the journal International Marketing Review and the definitive published version is available at http://dx.doi.org/10.1108/IMR-10-2013-0237