The impact of comparative affective states on online brand perceptions: a five-country study
journal contribution
posted on 2015-03-27, 08:59 authored by Nikoletta Theofania Siamagka, George Christodoulides, Nina MichaelidouNina MichaelidouThe impact of comparative affective states on online brand perceptions: a five-country study
History
School
- Business and Economics
Department
- Business
Published in
International Marketing ReviewVolume
32Issue
3/4Citation
SIAMAGKA, N.K., CHRISTODOULIDES, G. and MICHAELIDOU, N., 2015. The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review, 32(3/4), pp. 438-454.Publisher
© EmeraldVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2015Notes
This article is © Emerald Group Publishing and permission has been granted for this version to appear here https://dspace.lboro.ac.uk/2134/17137. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. This paper was accepted for publication in the journal International Marketing Review and the definitive published version is available at http://dx.doi.org/10.1108/IMR-10-2013-0237ISSN
1758-6763Publisher version
Language
- en
