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The impact of information technology culture and personal innovativeness in information technology on digital entrepreneurship success

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posted on 2023-03-06, 11:24 authored by Mumin AbubakreMumin Abubakre, Yiwei Zhou, Zhongyun Zhou

Purpose: Very little or no study has explored the predictors of behaviour and traits that determine digital entrepreneurship (DE) success. In response, the purpose of this paper is to present a research model that takes information technology (IT) culture as a theoretical lens and personal innovativeness and experience in IT projects as theoretical constructs to predict behaviour and traits that explain DE success.

Design/methodology/approach: Based on the literature review, the authors propose hypotheses and a research model. The authors tested the model using structural equation modelling (SEM), by surveying a sample of digital entrepreneurs operating in the Yabacon Valley, Lagos, Nigeria.

Findings: The results indicate that IT culture is an essential predictor of achieving DE success. The results also suggest that an entrepreneur's innovativeness in IT and experience in IT projects have significant negative and positive moderating effects on the relationship between IT culture and achieving DE success.

Research limitations/implications: This paper taps into a new setting – DE context – by exploring the moderation effects of an entrepreneur's innovativeness in IT and experience in IT projects on the link between their IT culture and achieving a successful DE outcome.

Practical implications: This model offers managers an understanding of how IT culture and personal innovativeness and experience in IT work together to achieve DE success. Meanwhile, it sheds some light on managers to treat individuals with different levels of experience differently.

Originality/value: The authors theorise IT culture, personal innovativeness and experience in IT and show their effects on DE success, thus making an essential contribution to the information systems (ISs) and entrepreneurship research and practice. Moreover, the authors provide a novel methodology to conceptualise IT culture as a second-order hierarchical reflective construct by giving evidence that partial least squares (PLS) path modelling can assess a hierarchical model with moderating effects. This study answers scholars' call to construct more accurate explanations of innovation outcomes in an increasingly digital world.

Funding

User experience, deep use and out-of-role behavior in mobile medical platforms

National Natural Science Foundation of China

Find out more...

Humanities and Social Science Fund of Ministry of Education of China (grant no. 17YJC630237)

Program for Professor of Special Appointment (Eastern Scholar) at Shanghai Institutions of Higher Learning (grant no. TP2018016)

History

School

  • Business and Economics

Department

  • Business

Published in

Information Technology & People

Volume

35

Issue

1

Pages

204 - 231

Publisher

Emerald

Version

  • AM (Accepted Manuscript)

Rights holder

© Emerald Publishing Limited

Publisher statement

This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com

Acceptance date

2020-12-16

Publication date

2020-12-31

Copyright date

2020

ISSN

0959-3845

Language

  • en

Depositor

Dr Mumin Abubakre. Deposit date: 3 March 2023

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